J.IVEY2026
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Ford Motor Company

Action sports, built to keep movingOctane Academy

2012

Digital Creative Lead

Digital Design

Website Design

Interactive Design

Social Campaigns

Octane Academy behind-the-scenes feature showing a branded rally car filming the Getaway Challenge

Ford’s extreme-sports series for FUEL TV brought rally icons Ken Block, Travis Pastrana, Brian Deegan, Tanner Foust, and Vaughn Gittin Jr. together on screen. As digital creative lead, I shaped how the project moved from television into an interactive web and social platform—and how it lived on as ongoing content for Ford.

Digital Creative Lead / Ford / FUEL TV

Turning appointment television into an always-on digital experience.

Octane Academy was Ford’s extreme-sports competition series for FUEL TV, pairing emerging drivers with motorsport icons including Ken Block, Travis Pastrana, Brian Deegan, Tanner Foust, and Vaughn Gittin Jr.

As digital creative lead, I directed the website and every interactive component, defining how the energy and visual language of the television series translated to the web and social media. Working closely with the FUEL TV and BCA teams, we continually transformed new episodes, behind-the-scenes material, and campaign moments into timely digital content for Ford.

Octane Academy digital ecosystem showing the main website, driver profile, episodes, social feeds, and campaign updates
Three Octane Academy social campaign posters featuring cars, driving challenges, and competitors
Octane Academy video submission website inviting competitors to join a team
Octane Academy recruitment poster featuring Ken Block, Brian Deegan, Vaughn Gittin Jr., and Tanner Foust
Black and red Ford F-150 Raptor with Octane Academy graphics

Credits / details

RoleDigital Creative Lead, Digital Design, Website Design, Interactive Design, Social Campaigns

ServicesCreative Direction, Digital, Social

Year2012