J.IVEY2026
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The City of Ferndale

Immersive Art ExhibitSpacecraft

2020-2021

Founder

Art Direction

Creative Direction

Generative Code

Two visitors silhouetted against a vivid pink and orange immersive projection at Spacecraft

Metro Detroit's first dedicated immersive art exhibit. Sold out for three-month run. Operated through two pandemic shutdowns. Roles and responsibilities included 0-to-1 startup scope, brand design, exhibit design, viral social media campaigns with help from influencers and more.

Immersive art / Installation design

Over 10k attendees in three months.

This project involved every skill in my brand and digital design in my toolset, I not only designed every pixel of it's being, I also ran day-to-day operations.

Visitor seated beneath large fields of green, violet, and magenta projected light
Visitors gathered between circular orange projections inside Spacecraft
Night exterior of the Spacecraft immersive art exhibit entrance

Credits / details

RoleFounder, Art Direction, Creative Direction, Generative Code

ServicesDesign, Build, Management

Year2020-2021