Making innovation tangibleF-150 Innovations

F-150 Innovations transformed a long list of engineering advancements into an interactive product story people could explore for themselves. A scalable 360° environment let users move around, above, below, and inside the truck, opening contextual hotspots that revealed material innovation, exterior productivity, interior versatility, and driver technology directly within the scene.

As associate creative director and project lead, I oversaw the concept, art direction, CGI production, interactive behavior, and integration across Ford.com. I also directed the outside CG and development partners responsible for turning the experience into a responsive, modular platform—one designed to accommodate new scenes, changing features, and deeper layers of product detail without losing speed or clarity.